Company Overview#
Lazy Yogurt is a premium Greek yogurt brand operated by YGGR Corp. (WG&R Co., Ltd.). The brand strains whey slowly over 72 hours to produce a thick, high-protein yogurt made with grade-1 raw milk and probiotic cultures.
The parent company develops and runs consumer F&B brands. Alongside Lazy Yogurt, it operates the FOROOTS influencer marketing platform and a Japan-focused curation media brand, building a portfolio that links product manufacturing with brand and marketing channels.
Technology & Product#
The core product is Lazy Yogurt Greek yogurt. The 72-hour whey straining process raises protein concentration and creates a dense, chewy texture. The recipe uses no preservatives or artificial colors and offers plain, flavored, and pet-friendly lines.
The company manufactures in its own facility in Seongsu-dong, Seoul, which supports volume production and retail distribution. It also runs FOROOTS, an in-house influencer marketing platform used to support brand growth in Korea and overseas.
Market & Use Cases#
The main customers are health-conscious consumers who want high-protein, clean-label yogurt. Lazy Yogurt sells through its own stores, e-commerce, and a Naver Smart Store, and supports group catering and B2B partnership programs.
The brand is also relevant for retail and franchise expansion, both in Korea and in overseas markets that have growing demand for premium Greek yogurt.
Traction & References#
Lazy Yogurt operates four physical stores, including two in Osaka, Japan (Namba and Nakazakicho), in addition to its Seoul locations(Lazy Yogurt). The company is pursuing a master franchise structure to expand the brand in the Japanese market.
The company built its own manufacturing facility in Seongsu-dong and obtained HACCP food-safety certification. It received seed investment from accelerator KingoSpring(EnetNews). It was also selected for the 2026 Gangnam-gu Test-Bed program.
Collaboration Relevance#
YGGR can work with retailers, franchise partners, and food distributors that want a differentiated premium yogurt brand. Its in-house manufacturing and marketing platform make it a candidate for co-branding, private-label production, and overseas market entry.
For Korea-Europe collaboration, the brand is relevant to premium dairy retail, clean-label F&B distribution, and franchise or import partnerships built on its own production capability.