Company Overview#
Smartride is a mobility operations platform company. It builds management software for corporate taxi companies and other commercial passenger transport operators. Many of these operators still run dispatch, attendance, revenue settlement, and vehicle care on paper or in separate tools. Smartride brings this work into one data-based system. The company is based in Seoul and has a research office in Gwangju. It is now using the same operations know-how to support commercial autonomous vehicle services, where vehicles still need dispatch, monitoring, maintenance, and on-site care.
Technology & Product#
The core product is IMMS, an intelligent mobility management system. It collects driving and operations data from fleet devices, manages driver KPIs, and works on tablets and phones as well as PCs. The company’s technology also covers operation management based on digital tachograph (DTG) data and a solution linked to breathalyzer checks. D.note is the driver-side app. Drivers use it to close the day’s operation, report fare revenue, and check dispatch schedules remotely. A newer management tool for taxi company CEOs puts dispatch, attendance, payroll, and vehicle data on one dashboard. Managers can ask questions in plain language through an LLM-based assistant, and an AI module flags unusual patterns such as fake trips or abnormal fuel use. Smartride also runs PICK, a membership-based premium taxi-hailing service. The company develops its own fleet management system (FMS) and uses it for its platform and control services. Its business lines also include the operation, management, and after-care of taxi-type autonomous vehicles.
Market & Use Cases#
The main customers are corporate taxi companies, taxi cooperatives, and bus and other commercial passenger transport operators in Korea. They use the software to cut manual office work, track driver performance, keep drivers longer through welfare and support services, and find revenue losses early. The second market is autonomous mobility services. Autonomous vehicle developers and cities need a partner that can run depots, vehicles, control rooms, and passenger service every day. Smartride covers this operations layer. Its first use cases are commercial passenger transport and mobility services for older people, people with disabilities, and other passengers who need assistance. The company also takes public-sector (B2G) projects and mobility consulting work.
Traction & References#
Smartride raised a TIPS-linked seed investment from Korea University Technology Holdings in September 2025(Venturesquare). It holds Korean venture company certification and has since been selected for TIPS(Veritas Alpha). The company won a startup category award at the 7th 4IR Awards in 2023, hosted by Money Today(Money Today).
In February 2026, Smartride signed an agreement with autonomous driving company SWM to co-develop autonomous driving and driver-assistance technology for commercial passenger transport and for passengers who need assistance. The work links IMMS and D.note with SWM’s autonomous driving platform(Seoul Shinmun). In June 2026, Hansung University, Smartride, and SWM.AI agreed to run an autonomous vehicle demonstration for mobility-disadvantaged passengers in Seoul. Smartride builds the operating infrastructure and checks service operations(ETNews). The company is also taking part in the Mercedes-Benz global PoC program in the Konnectz track.
In the taxi market, Smartride signed a contract with Hanil Taxi to develop a smart operation control solution(Money Today). It launched an in-app, interest-free company loan service for corporate taxi drivers(Money Today). Together with SK Networks’ SpeedMate, it offers an emergency roadside service for corporate taxis(Money Today).
Collaboration Relevance#
Smartride fits automakers, autonomous driving developers, and mobility service providers that need an operations partner for commercial fleets in Korea. Useful PoC topics include a service hub for autonomous vehicles that combines dispatch, remote monitoring, maintenance scheduling, and depot work. Another topic is the integration of vehicle data into its fleet management and driver KPI tools. Taxi and bus operators can test the software to digitize daily management. Its Seoul and Gwangju operations and its ties with taxi companies give partners access to real fleets for pilots. For European companies, Smartride can serve as a local operations and data partner when they test commercial vehicle or robotaxi services in Korea.