Company Overview#
P2ACH AI turns physical spaces into measurable advertising media using vision AI and edge computing. With a “Zero-Storage” approach, the technology does not store video and instantly converts it into numerical data on the device, blocking privacy-leak risk at the source. This lets advertisers and retailers measure real attention and engagement for out-of-home advertising and in-store media.
Technology & Product#
The P2ACH AI platform is built on hybrid measurement that combines Vision AI with WiFi sensing, plus a Dual CAM setup that processes two cameras on a single edge AI box. The Vision AI stack includes camera distortion correction (extrinsic calibration), detection and tracking, and Re-ID, which tracks movement across multiple cameras to count unique visitors without duplicates. Audience analytics estimate visitor age and gender in an anonymized way, and real-time targeting delivers content based on who is actually in front of the screen.
For digital out-of-home (DOOH) media, P2ACH AI combines Vision AI and WiFi sensing to quantify advertising performance with standard metrics such as circulation, OTS, OTC, and VAC. For retail, the platform adds smart shelf and stock analysis, spatial heatmaps of foot traffic, and an AI agent that turns complex data into optimization suggestions.
Market & Use Cases#
The main customers are DOOH media owners, retailers, and brands that need proof of advertising performance offline. Typical use cases include measuring ad attention on outdoor screens, analyzing shopper behavior inside stores, preventing out-of-stock situations, and improving merchandising layouts.
Useful pilot settings include retail chains that want shopper-journey data and transit or outdoor media networks that need audience measurement for their screens.
Traction & References#
P2ACH AI lists partners and customers including AWS, GS Retail, Hanwha Vision, LOTTE, Shinhan, and Seoul Metro(P2ACH AI). Reported deployment results include higher viewer interest, higher sales for advertised products, and lower operating cost(P2ACH AI). It meets global security standards, including GDPR compliance and ISO certification(P2ACH AI).
In Japan, after proof-of-concept trials, the company signed about KRW 2 billion in solution supply contracts with Shizuoka Railway, Nankai, and local marketing agencies(Money Today). It was selected for the Ministry of SMEs and Startups Scale-up TIPS program(Venture Square) and closed a Pre-Series A round of about KRW 3 billion in 2025(Money Today). It was also selected for the 2026 Gangnam-gu Test-Bed program.
Collaboration Relevance#
P2ACH AI can work with retail chains, DOOH and transit media networks, advertising agencies, and digital-signage hardware makers. Its on-device, Zero-Storage design makes it a good fit for markets with strict personal-data rules.
For Korea-Europe collaboration, the company is relevant to retail media measurement, privacy-compliant audience analytics, and edge AI integration into existing screen and signage networks. Its Japan deployments show it can run pilots outside Korea.