Company Overview#
momogo is an online store for authentic Korean and Asian groceries in Germany and Europe. It was founded in Berlin in 2019 by Korean and Taiwanese founders who wanted to make Asian home cooking easy for European customers. The company started as EasyCookAsia with a small range of cooking boxes and later rebranded to momogo as a full Asian grocery retailer. Today it sells snacks, ramen, drinks, ingredients, and cooking kits sourced from Korea, Japan, Taiwan, China, Thailand, Vietnam, and India.
Technology & Product#
momogo runs a direct-to-consumer e-commerce platform with a curated Asian food catalog and a Korea-focused product line. The original product is the ready-to-cook cooking box, which pairs the ingredients and a recipe for a specific dish in one set. Around this, the shop is organized into clear categories such as Korean BBQ, ramyeon, tteokbokki, drinks, and snacks, with country guides that help customers pick products they cannot easily find locally. A “momogo Club” loyalty program adds points, referrals, and member deals. The company ships across Germany and Europe with free shipping over €49.99 and 2-4 day delivery.
Market & Use Cases#
The main customers are consumers in Germany and Europe who want authentic Asian food but struggle to find the right ingredients or trustworthy recipes. This includes the growing audience following Korean food, K-pop, and Korean convenience-store snacks. The catalog serves both everyday grocery shopping and gift buying, with dedicated gift sets and gift cards. A separate wholesale channel supplies restaurants, retailers, and other business buyers.
Traction & References#
momogo has grown from about 100 orders and 10 products at launch to more than 60,000 orders and over 2,000 products(about). It began at Startup Incubator Berlin under the Berlin Startup Scholarship(Startup Incubator Berlin). It was ranked #3 in the cooking box category as Best Online Portal in 2023, 2024, and 2025, and won a Best Online Shop Consumer Choice award in Germany in 2023(about). Its investors include Korea Innovation Center Europe (KIC Europe) and Strong Ventures. It runs a wholesale B2B channel alongside its consumer store.
Collaboration Relevance#
momogo is a useful partner for Korean and Asian food brands that want to reach German and European consumers through an established online channel and curated marketing. It fits distribution and market-entry deals, private-label or co-branded products, and promotion tied to Korean food and culture trends. Its wholesale channel opens B2B supply to restaurants and retailers, and its Berlin base makes it a practical bridge for Korea-Europe food commerce.